Reaching More People Through Detailed Targeting
After releasing a new single, one of our clients in the music and entertainment industry was trying to increase streams and generate new fans.
Solution: After performing an audit and assessment of their brand and fans, we created a custom marketing plan to promote the new single. Through social media marketing, social media advertising and a playlisting strategy, we created a release campaign using detailed targeting to showcase the new single to prospective listeners.
Results: With a total advertising budget of $500, just one month after the campaign, the ad campaign generated 26k Link Clicks to Spotify and Youtube at $0.02 per click. Our artist gained 466,611 impressions and reached 265,997 people. At the end of the campaign, our client had reached 60k streams collectively between Spotify and Youtube.
Contact us today to learn how you can increase your streams and brand awareness!