Your organic ranking is determined by the search engines through your content, keywords, number of backlinks, quality of backlink, optimized pages, meta information, tags, and domain authority. When your site ranks higher on the search engines, you will have more visibility, more traffic, and an increase in brand awareness.
At Out of Dust Marketing, we don’t make cookie-cutter SEO plans for our clients. We are SEO experts who research and create customized SEO strategies that reflect our clients’ individual needs, budgets, goals, audience, and industry.
We practice only white hat (allowed) SEO techniques and keep up with Google’s ever-changing ranking algorithm so we can tweak our strategies. We stay on top of the latest SEO techniques.
For our SEO services, we
- Write copy
- Research and utilize keywords
- Link build
- Perform on-page SEO
- And more.
Unlike PPC, SEO marketing helps you have continued online visibility for the long term. SEO marketing gets your site associated with certain keywords and topics, so the search engines find you as an authority on the topic and rank your site high organically. Also compared to PPC ads, SEO is cost effective.
In order to have a successful SEO strategy, a site must have optimized pages. What does this mean? On-page SEO is optimizing individual pages on your web site to get them to rank higher, so they will get more users visiting.
What elements on the site should be optimized to help with your rankings?
- Content – Content needs to be both good quality and a good length. This content must be linkable.
- Meta Title tags – Don’t leave these blank. A title tag is an HTML element that shows the title of the web page on the SERPS. Meta descriptions describe your page to users and the search engines and is shown on the SERP page.
- URL – The URL should be relevant and specific to your website.
- Alt tags/text – Provide description of images on the site for the search engines to crawl and read.
This type of optimization occurs outside of the website, but it still helps improves the site’s rankings on the SERPS. When we perform off-page SEO, we are aiming to improve the site’s authority, trustworthiness, and relevance. How do we do this? Through links. We get other pages and sites to link to or promote your site, which makes your content/site more of an authority.
We build backlinks, including natural links, manually-built links, and self-created links.
Besides links, we practice other off-site SEO techniques like social media marketing, guest blogging, and brand mentions. We aim to get mentions of your brand and your content shared to improve your rankings as the search engines will see you as a better-quality site.
Let’s take your site to the next level and SEO-it up! Between on and off-page SEO practices, your site will gain more attention from the search engines and begin to climb up the SERPS.
Let our team help you achieve the results you want!