How Does SEO Work?
Search engines determine your organic ranking based on your website’s content, keywords, number of backlinks and referring domains, the quality of backlinks, meta information, tags, domain authority, and more.
At Out of Dust Marketing, our goal is to get your website ranked on the first page for the keywords your audience is searching for the most. To accomplish this, our SEO Specialists begin with keyword research and an in-depth audit to discover your website’s baseline before recommending a custom SEO strategy to help increase your website’s search engine rank and position.
Through a combination of on and off-page optimization, our search engine optimization services focus on increasing your company’s visibility in organic searches (non-paid). We concentrate on a combination of technical and creative strategies to improve your search engine rank and position.
When you select Out of Dust Marketing to assist with your SEO efforts, we begin the first month of our retainer by performing a full SEO audit and on-page optimization for the selected domain. For succeeding months, we focus on a combination of off-page optimization activities including the creation of SEO blogs, link outreach, and more.
In order to have a successful SEO strategy, the pages on your website must be optimized. What does this mean? Through on-page optimization, our SEO Specialists will optimize the individual pages on your website to get them to rank higher, therefore increase your traffic.
What elements on the site should be optimized to help with your rankings?
- Content – Content needs to be both high quality and an appropriate length. This content must be linkable.
- Meta Title tags – Meta descriptions describe your page to users and the search engines.
- URL – The URL should be relevant and specific to your website.
- Alt tags/text – Provide description of images on the site for the search engine robots to crawl and read.
Off-page optimization occurs outside of your website, but still helps improve your site’s rankings on the search engine results page. When we perform off-page SEO, we are aiming to improve your site’s authority, trustworthiness, and relevance. How do we do this? Through link outreach. We have other websites to link to or promote your site, which makes your content/site have more authority through the eyes of search engines.
Outside of links, we also practice other off-site SEO techniques such as social media marketing, guest blogging, brand mentions, and more.
Misinformation is extremely harmful for your brand. Whether your hours are out-dated on Google, your restaurant menu is not updated on Yelp, or your contact information is inaccurate on Yellowpages, incorrect information can potentially lose you substantial business. Through our directory management software, we have the capability of managing all your listings to ensure misinformation is a thing of the past.
Ready to Get Optimized?
Let’s take your site to the next level and get you on the first page of your favorite search engine. Between on and off-page SEO practices, your site will gain more attention from the search engines.
Let our team help you achieve the results you want!