What is Email Marketing?
Email marketing is critical to your online marketing strategy.
When it comes to email marketing, the key to a successful campaign is to think strategically. At Out of Dust Marketing, we use the knowledge we gather from our client’s marketing audit to plan effective email campaigns that are guaranteed to attract a wider audience and keep your current and past clients engaged. Email automation even allows you to track lead scoring and analytics to ensure your campaigns are engaging your email database.
Although there is no denying that email marketing is an influential tool, it becomes far more powerful with automation. Email automation allows you to send out emails automatically based on certain triggers such as birthdays, a customer’s last visit, the day they enroll in your email list, etc.
Email newsletters are a great way to keep your clients up-to-date on all things happening within your organization, thus keeping your company’s name at the forefront of your clients’ minds.
At Out of Dust Marketing, our team creates compelling email newsletters that properly align with every unique brand and their goals. With these newsletters, our goal is to not only keep businesses’ clients informed, but to persuade the user to interact and/or act upon something they saw within the campaign — this can be a new product, recent media hit, fundraiser, etc. To ensure effectiveness, each campaign is both desktop and mobile-friendly.
Email Landing Pages
Another innovative email marketing tool is email landing pages. In short, email landing pages are web pages with custom URLs that users can only discover through specific email campaigns. Landing pages can help keep your emails short, because they allow you to include buttons/links to unique landing pages within the body of your email.
Our team at Out of Dust Marketing can create and design beautiful email landing pages that align with your brand. These pages will include creative, engaging, and informative content that will feature the exact messaging you’re trying to share with your potential and current clients.