People spend a lot of time on the internet, so it makes sense to focus your advertising budget on the web. In fact, 64 percent of people say they were influenced to buy something by a video they saw online.
Digital advertising is the act of you advertising on a web site. This type of advertising allows you to really go after your target audience.
This type of advertising allows you to manage, track, and analyze your campaigns. You can literally see how your customers respond to your ad, and the steps they take after clicking your ad. Digital marketing lets you know immediately if your ads are working.
At Out of Dust Marketing, we will choose the platforms and methods of digital marketing that make sense for your business and customers. Some platforms work better for certain businesses and industries than others. Our team knows how to run different ad campaigns across many platforms.
Traditional advertising – tv commercials, magazine and newspaper ads, radios – aren’t doing as well as they once were. People aren’t buying magazines. People are canceling their cable. People are subscribed to music services. People are on the web. According to the Pew Research Institute, 89 percent of people use the Internet on a regular basis. In fact, the average American is on the Internet more than 24 hours in a week and younger people are spending more than 50 hours a week on the internet.
For pleasure or work, people use the internet…a lot…. Which means that you need to be advertising there! If you don’t, you could be missing out on potential customers.
According to Sprout Social, people spend 2.5 hours a day on social media, and this number continues to rise. Thirty-one percent of people also say they use social media to shop or find a new brand – so naturally, advertising on social media makes the most sense.
Through social media advertising, you can target your audience through specific demographics and interests, so your ad is shown to people who would likely be interested in your product or service.
Facebook and Instagram Ads— With Facebook Ads, you can select your audience, decide where to run your ad, select a budget, pick a format (video, picture, multi-image), submit your ad, manage your ad, and measure it. You can also run the same ads across Facebook’s messenger and Instagram, which means you are reaching people in more ways. Through Instagram Ads, you can sell your brand through photos, videos, carousels, and stories. You can reach the exact audience you want by targeting a location, demographic, interest, behaviors, and more.
LinkedIn Ads – There are 560 million active professionals on LinkedIn. You can target audience by job title, function, industry, and more. Personalized ads can go into people’s inboxes.
With Google Pay-Per-Click, you only pay Google when someone clicks on your ad. You don’t pay if someone views or listens to your ad, but you’re paying if someone is interested in your ad and clicks to learn more. The cost-per-click (CPC) you pay is on a bidding system, which is usually under $3.
More people are turning off the radio and turning to online music-streaming platforms like Spotify. Spotify allows you to create and manage audio ad campaigns. Spotify will record a voiceover and mix music to your ad. You pick the audience, budget and campaign dates. Audio ads allow you to reach people when they can’t be reached by other media like when showering or driving. There are 109 million people on Spotify you can possibly reach.
Move over TV, people watch a lot of videos on YouTube, which means YOU should be advertising there. On YouTube, you choose your target audience and only pay when someone choose to watch your ad for at least 30 seconds or clicks your ad. You get to see how people respond to your ads in real time.
Digital advertising is a no-brainer in today’s market; however, you may not have the time for it – that’s where we come in. We create and manage these digital ad campaigns for you, so you can spend time running your business.
Let us help you grow your business through digital ads!
