What is Digital Advertising?

Now you may be wondering, “What is digital advertising?” In short, digital advertising is advertising that takes place online, whether through social media advertising or google pay-per-click. One of the many benefits of digital advertising, aside from being extremely cost-effective, is that this type of advertising allows you to really hone in on your target audience. In addition, digital advertising allows you to manage, track, and analyze each of your campaigns, something not very common in your traditional advertising campaigns — such as billboards or magazine advertisements.

Considering some platforms work better for certain industries than others, our team at Out of Dust Marketing will decide on the digital platforms that make the most sense for your business to advertise on.

Social Media Advertising 

According to Sprout Social, people spend an average of 2.5 hours a day on social media, and this number continues to rise. As the population on social media continues to grow, it is important to consider delegating some of your advertising dollars onto the various social media platforms, such as Facebook, Instagram, Spotify, Pandora, Linkedin and more.  

Like all digital advertising campaigns, social media advertising allows you to target your audience through specific demographics and interests, ensuring your ad is only shown to people who would likely be interested in your product or service — thus, no money wasted!

Facebook and Instagram Advertising
When advertising on Facebook and Instagram, you can use either a video or photo(s) to reach a targeted audience of your choice during a designated time period. The amount you spend on a campaign is entirely up to you. To help make your decision easier, the platforms provide you with estimated results based on your timeline, target audience, and budget. Like peanut butter and jelly, Instagram and Facebook Ad Campaigns are best when combined, but both platforms can host advertisements separately.  

LinkedIn Advertising
There are over 560 million active professionals on LinkedIn. LinkedIn’s advertising set-up is about the same as Facebook and Instagram’s, only they are designed solely for the business professional. 

Spotify & Pandora Audio and Display Advertising
More people are turning off the radio and turning to online music-streaming platforms like Pandora and Spotify. Both platforms allow you to create and manage audio ad campaigns. Just like Facebook, Instagram, and Linkedin advertisements, you have the ability to pick the audience, budget, and campaign dates. 

YouTube
YouTube advertisements give you the ability to be seen where everyone is watching. The best part? You only pay when a potential customer/client shows interest. Just like the advertisement campaigns listed above, YouTube advertisements allow you to target specific audiences, track analytics, and choose a budget of your choice.

Want to Advertise Online?

Digital advertising is a no-brainer in today’s market; however, most business owners do not have the time or prior experience to design a proper campaign and monitor results – that’s where our team at Out of Dust Marketing comes in. We create and manage digital advertisements campaigns for you, so you can spend time running your business.