People spend a lot of time on the internet, so it makes sense to focus your advertising budget on the web. In fact, 64 percent of people say they were influenced to buy something by a video they saw online.
Digital advertising is the act of you advertising on a web site. This type of advertising allows you to really go after your target audience.
This type of advertising allows you to manage, track, and analyze your campaigns. You can literally see how your customers respond to your ad, and the steps they take after clicking your ad. Digital marketing lets you know immediately if your ads are working.
At Out of Dust Marketing, we will choose the platforms and methods of digital marketing that make sense for your business and customers. Some platforms work better for certain businesses and industries than others. Our team knows how to run different ad campaigns across many platforms.
Traditional advertising – tv commercials, magazine and newspaper ads, radios – aren’t doing as well as they once were. People aren’t buying magazines. People are canceling their cable. People are subscribed to music services. People are on the web. According to the Pew Research Institute, 89 percent of people use the Internet on a regular basis. In fact, the average American is on the Internet more than 24 hours in a week and younger people are spending more than 50 hours a week on the internet.
For pleasure or work, people use the internet…a lot…. Which means that you need to be advertising there! If you don’t, you could be missing out on potential customers.