Increasing Streams through Personalized Marketing
Problem:
BEC Recordings Artist, Aaron Bucks, came to Out of Dust Marketing with a need to promote his new music. Although Aaron’s previous 2019 release of Beautiful Thing/California had been very successful, Aaron felt the need to raise awareness for his upcoming single titled, I Got You.
Solution:
After assessing Aaron’s situation from a marketing perspective, Out of Dust was able to create a personalized plan to effectively promote his latest release through social media, digital ads, email marketing, playlisting, etc.
Outcome:
On the date of his release, “I Got You,” received more streams than any other song on opening day he had previously released.
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