During the holiday season, companies all over the country fight for their consumer’s attention, especially in the ever-growing world of social media. From coupon codes to holiday-themed giveaways, businesses are trying a variety of social media tactics in an attempt to reel in their customers, increase sales, and end their year with a bang. 

While there are many routes you can take to achieve such goals, our social media team at Out of Dust Marketing recommends one thing that is often overlooked – create content worth sharing! 

For this article, our social media experts will share some of our tips for giving the gift of good social media content.

Know your Audience on Social Media

In order to produce “content worth sharing,” you must answer the following question: Who is my target audience? By knowing your target audience, you will be able to create content that is not only relevant, but engaging to your current and prospect customers. We recommend comparing your target audience to the data that your social media insights provide.

Is there a disconnect? Either way – knowing who your fans, followers, and people reached/engaged are will help you communicate better to them. 

Know your Audience on Social Media

Share More Stories!

To give the gift of great social media content, start by sharing stories. Not to be confused by sharing Facebook or Instagram Stories, although that should be part of your storytelling, stories are how humans convey their emotions and talk about the things they value the most, meaning stories are the easiest way to connect with your audience.

If you are having a hard time finding stories to share start by reflecting on the following topics:

  • What are some key milestones and dates from your company history?
  • How is your product or service changing the lives of your consumers?
  • Who are the members of your team?

Answering questions like these should help you create some good storytelling social media posts. 

Quality Over Quantity

The last, and potentially most important advice we can give to create “content worth sharing” is to focus on quality over quantity. More often than not, businesses argue that the more they share something, the better. Yet when it comes to social media, this couldn’t be farther from the truth. When you’re sharing posts multiple times a day, what you are essentially doing is saturating your consumer’s timeline and causing social media algorithms to view you as “spam.” As a result, you will be reaching fewer people than you would if you only share one post a day, or better yet – every other day. Refraining from over communication will cause your audience to psychologically view your content as more valuable, thus increasing their engagement and better yet, people reached. 

Hire a Social Media Company

Social Media Marketing is one of the most affordable and effective marketing methods, even more so when you share great content. Although you know this information, you may find yourself struggling to find the time to create and publish creative social media content worth sharing. Fortunately, Out of Dust Marketing, a social media company in Jacksonville, Florida, has the skills and experience to help organizations share their stories and effectively market their organization on relevant social media platforms.

For all your social media needs, contact our social media marketing team at Out of Dust Marketing and Communications by visiting our CONTACT PAGE or by phone: 904-775-2957. Visit our blog for more helpful social media marketing tips.