Overview

Out of Dust Marketing & Communication is looking for an enthusiastic and creative Marketing Specialist to help us in our overall marketing efforts for our clients.

Job Summary:

Under limited direction, the Account manager will lead tactical implementations and oversee marketing plans for clients, serves as the liaison between clients and internal marketing/communication team to ensure that proper branding, marketing, and communication goals are met, and lead small projects with minimal scope or impact.

Responsibilities include:

• Developing and managing existing and prospective client relationships
• Manages day-to-day account activities including contacting clients, monitoring daily workflow and overseeing projects through asana.
• Coordinates creative elements of strategic initiatives and, together with the creative team, present concepts to department’s clients.
• Perform Digital Marketing Audits/Assessments
• Research and build social media and digital advertising strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
• Research and build an email marketing strategy, including automation and newsletter campaigns
• Research and build a media relations strategy by identifying media distribution lists for various verticals, identifying proper beats, identifying location and geographic focus, and creating news keyword search for opinion/thought pieces
• Build and execute an SEO strategy through competitive research and benchmarking
• Create, curate, edit, and publish content designed to increases reach and website traffic
• Set up and optimize company pages within each platform to increase the visibility of a company’s social content
• Create editorial calendars
• Analyze the appropriate data/metrics, insights and best practices, and then acting on the information
• Provides recommendations to clients on brand and business objectives

Requirements:

• A minimum of 5-7 years of experience working within a marketing or communication agency and or relevant work environment
• Advanced knowledge of the marketing and communication process and overall business knowledge key to creating marketing and communication plans
• Outstanding organization, planning, and time management skills
• Great communication and writing skills.
• Proven negotiation, conflict resolution, and relationship management skills
• Be a creative thinker and have an entrepreneurial mindset.
• Work in a dynamic, growing environment.
• BS in Communications, Marketing, Business, New Media or Public Relations

Overview

Out of Dust Marketing & Communication is looking for an enthusiastic and creative Marketing Specialist to help us in our overall marketing efforts for our clients.

Job Summary:

Under limited direction, the Marketing Specialist will execute marketing and communication plans for clients to ensure that proper branding, marketing, and communication goals are met.

Responsibilities include:

• Developing and managing existing and prospective client relationships
• Collaborates with Account Manager to put together creative elements of strategic initiatives and present concepts to the department’s clients.
• Perform Digital Marketing Audits/Assessments
• Research and build social media and digital advertising strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
• Research and build an email marketing strategy, including automation and newsletter campaigns
• Research and build a media relations strategy by identifying media distribution lists for various verticals, identifying proper beats, identifying location and geographic focus, and creating news keyword search for opinion/thought pieces
• Build and execute an SEO strategy through competitive research and benchmarking
• Create, curate, edit, and publish content designed to increases reach and website traffic
• Set up and optimize company pages within each platform to increase the visibility of a company’s social content
• Create editorial calendars
• Participates in Content Creation including caption writing and graphic design
• Schedules content for release using software like Hootsuite and Facebook Business Manager
• In some cases will be responsible for social media engagement activities including monitoring and responding to mentions, comments, likes, reviews, and messages and following and engaging with other key profiles
• Design and scheduling digital ad campaigns for Facebook, Instagram, and LinkedIn, including but not limited to:
  • Awareness | Brand Awareness / Reach (We will promote your content to the maximum number of people identified in our marketing plan)
  • Consideration | Traffic/ Engagement (We will send the identified audience to your website to a specific destination and increase engagement including page likes, offers, and events)
  • Conversion | Conversions/Store Visits (We will help drive valuable actions on your website or help get more people nearby to visit your brick-and-mortar locations)
  • Sponsored Content (LinkedIn) (Promote your company updates to targeted audiences on desktop, mobile, and tablet. Drive awareness and leads in the world’s most viewed professional news feed)
  • Lead Gen Forms (LinkedIn) (When LinkedIn members click on your ad, their profile data automatically populates a form they can submit with one click. They’ll save time and effort. You’ll get more accurate and complete information about your leads).
• Ability to create and manage regular email campaign and automation campaign templates

Requirements:

• A minimum of 1-2 years of experience working within a marketing or communication agency and or relevant work environment
• Advanced knowledge of the marketing and communication process and overall business knowledge key to creating marketing and communication plans
• Outstanding organization, planning, and time management skills
• Great communication and writing skills.
• Proven negotiation, conflict resolution, and relationship management skills
• Be a creative thinker and have an entrepreneurial mindset.
• Work in a dynamic, growing environment.
• Proficiency with Adobe Products such as Illustrator, Photoshop, In Design, Etc.
• BS in Communications, Marketing, Business, New Media or Public Relations

Overview

Out of Dust Marketing & Communication is looking for an enthusiastic and creative Communication Specialist to help us in our overall communication efforts for our clients.

Job Summary:

Under limited direction, the Communication Specialist will execute marketing and PR plans for clients to ensure that proper branding, marketing, and communication goals are met.

Responsibilities include:

• Developing and managing existing and prospective client relationships
• Research and build a media relations strategy by identifying media distribution lists for various verticals, identifying proper beats, identifying location and geographic focus, and creating news keyword search for opinion/thought pieces
• Create and manage editorial calendars
• Creates news keyword searches for opinion/thought pieces opportunities
• Monitors  news keyword searches for opinion/thought pieces opportunities
• Write and distribute feature story pitch pieces
• Write and distribute hard news press releases
• Write and distribute option/thought pieces
• Provides administrative duties, including distribution and coordination using Meltwater
• May from time to time participates in content creation including caption writing and graphic design
• Schedules content for release using software like Hootsuite and Facebook Business Manager
• In some cases will be responsible for social media engagement activities including monitoring and responding to mentions, comments, likes, reviews, and messages and following and engaging with other key profiles
• Design and scheduling digital ad campaigns for Facebook, Instagram, and LinkedIn, including but not limited to:
  • Awareness | Brand Awareness / Reach (We will promote your content to the maximum number of people identified in our marketing plan)
  • Consideration | Traffic/ Engagement (We will send the identified audience to your website to a specific destination and increase engagement including page likes, offers, and events)
  • Conversion | Conversions/Store Visits (We will help drive valuable actions on your website or help get more people nearby to visit your brick-and-mortar locations)
  • Sponsored Content (LinkedIn) (Promote your company updates to targeted audiences on desktop, mobile, and tablet. Drive awareness and leads in the world’s most viewed professional news feed)
  • Lead Gen Forms (LinkedIn) (When LinkedIn members click on your ad, their profile data automatically populates a form they can submit with one click. They’ll save time and effort. You’ll get more accurate and complete information about your leads).
• Ability to create and manage regular email campaign and automation campaign templates

Requirements:

• A minimum of 1-2 years of experience working within a marketing or communication agency and or relevant work environment
• Advanced knowledge of the marketing and communication process and overall business knowledge key to creating marketing and communication plans
• Outstanding organization, planning, and time management skills
• Great communication and writing skills.
• Proven negotiation, conflict resolution, and relationship management skills
• Be a creative thinker and have an entrepreneurial mindset.
• Work in a dynamic, growing environment.
• BS in Communications, New Media or Public Relations, or related

Overview:

Out of Dust Marketing & Communication is looking for a driven and creative Web and SEO Specialist to join our growing team.

Responsibilities include:

• Ability to setup dev using Out Of Dust’s Siteground account, install CMS (mostly WordPress), install pre-packaged themes with demo content.
• Ability to replace the demo content with the clients branding, content, and media all while adhering to the Out Of Dust on page SEO checklist (see attached).
• Ability to manage hosting, site backups, site security and SSL certificates as needed.
• Contributing to “strategy and planning” conversations with clients and development team, project managers, designers, and other developers
• Collaborating with design, strategy and sales teams to find solutions for client website projects
• Setting up e-commerce applications
• Contributing to support of current client websites
• Participating in on-site and off-site client meetings
• Integrating with third-party APIs
• Proven success in link building and directory strategies
• The ability to deploy an effective local and long-tail search strategy
• A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO
• Ability to optimize copy and landing pages for search engine optimization
• Perform ongoing keyword research including discovery and expansion of keyword opportunities
• Research and implement SEO recommendations
• Develop and execute link building strategy

Qualifications:

• Proficiency with WordPress and Squarespace CMS
• Proficient in some of the Adobe products, including Photoshop and Illustrator
• Good understanding of front-end technologies, including PHP, HTML/CSS, intermediate JavaScript, and DNS.
• Experience with Google services, including Analytics and Webmaster Tools
• Experience with Google’s Keyword Tool
• A functional understanding of HTML and CSS
• Experience in building inbound organic search traffic and improving SERPs
• A background in creating reports showing web analytics data and site evaluations
• An up-to-date, working knowledge of current, past, and projected trends in the SEO industry

Requirements:

• A minimum of 1 year of experience working within an agency and or relevant work environment
• Outstanding writing skills.
• Great communication skills.
• BS in Communications, Marketing, Business, Web Design, or applicable major