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Social Media

With social media marketing becoming more prevalent, it is important for small businesses to focus on social media marketing and making every effort to improve their communication digitally. The reason? Social media has leveled the playing field for the small business owner! For example, for decades, large companies with healthy advertising budgets have dominated the advertising field. Commercials, direct mail, etc. Today, the small business owner has the opportunity to compete with the biggest and at an...

When the clock strikes 12 at the end of each year, we each end up doing two things: reflecting on the year we just left behind and trying to come up with changes we can make in this new year. Although it’s easy to pinpoint personal goals, business owners struggle to see the big picture when it comes to accomplishing social media growth. One obvious point of growth is the reach your company has, meaning how many...

Choosing the Right Social Media Channels: The amount and types of social media channels a small business owner should use, strictly depends on their audience. If you know your audience, you will also know where they socialize. For example, if you are a B2B company, LinkedIn is probably going to more advantageous than  Instagram. Each social media platform exists for a purpose. It's important to understand the reason you are using each social media platform and make...