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Social Media

As the year comes to a close, nonprofits from all over the world begin to kick-off their end-of-year giving campaigns. In fact, for many nonprofit organizations, these end-of-year campaigns count for 26 – 50% of their annual funds for the following year.  So, if you are like the majority of nonprofit organizations that require end-of-year funding, how can you ramp-up your end-of-year campaign? The answer: Social Media.  With the continually rising population on social media, many nonprofits fail...

Social Media is an essential part of marketing your company in 2019. It is an excellent tool for reaching a targeted audience and connecting with consumers interested in your company or organization. Having a strong presence on Social Media is essential, and being successful heavily relies on engagement from consumers or fans of your brand. Start practicing the following tips and boost your engagement game! Schedule Social Media Posts at Optimal Times There are many opinions and theories...

If you want to have a successful social media strategy, you must understand the social media landscape. Use our social media guides to ensure you are using each platform effectively. Facebook Facebook is an excellent place for businesses to communicate with their customers. Facebook offers a community of engaged users that will interact with brands, companies, or products that they like. With over 2.41 Billion monthly users, Facebook is the most popular social media platform and should be...

With social media marketing becoming more prevalent, it is important for small businesses to focus on social media marketing and making every effort to improve their communication digitally. The reason? Social media has leveled the playing field for the small business owner! For example, for decades, large companies with healthy advertising budgets have dominated the advertising field. Commercials, direct mail, etc. Today, the small business owner has the opportunity to compete with the biggest and at an...

When the clock strikes 12 at the end of each year, we each end up doing two things: reflecting on the year we just left behind and trying to come up with changes we can make in this new year. Although it’s easy to pinpoint personal goals, business owners struggle to see the big picture when it comes to accomplishing social media growth. One obvious point of growth is the reach your company has, meaning how many...