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Social Media

Social media engagement evaluates the performance of an online business’ platform by measuring the amount of likes, shares, and comments from the public. The more likes, comments, and shares you get toward a post, the more visible your business is.  Although some businesses receive a higher engagement, it doesn’t directly correlate to more sales. So what is the importance of having a social media engagement strategy and how can you use it for your business?  The Importance of...

During the holiday season, companies all over the country fight for their consumer’s attention, especially in the ever-growing world of social media. From coupon codes to holiday-themed giveaways, businesses are trying a variety of social media tactics in an attempt to reel in their customers, increase sales, and end their year with a bang.  While there are many routes you can take to achieve such goals, our social media team at Out of Dust Marketing recommends one...

As the year comes to a close, nonprofits from all over the world begin to kick-off their end-of-year giving campaigns. In fact, for many nonprofit organizations, these end-of-year campaigns count for 26 – 50% of their annual funds for the following year.  So, if you are like the majority of nonprofit organizations that require end-of-year funding, how can you ramp-up your end-of-year campaign? The answer: Social Media.  Although the population on social media continues to rise, many nonprofits...