When the clock strikes 12 at the end of each year, we each end up doing two things: reflecting on the year we just left behind and trying to come up with changes we can make in this new year. Although it’s easy to pinpoint personal goals, business owners struggle to see the big picture when it comes to accomplishing social media growth. One obvious point of growth is the reach your company has, meaning how many...
Choosing the Right Social Media Channels: The amount and types of social media channels a small business owner should use, strictly depends on their audience. If you know your audience, you will also know where they socialize. For example, if you are a B2B company, LinkedIn is probably going to more advantageous than Instagram. Each social media platform exists for a purpose. It's important to understand the reason you are using each social media platform and make...
Regardless of job title, industry, or job function, we are all marketers, and we are all in public relations. We brand ourselves daily, selling ourselves to customers, potential clients, or our boss. We’re storytellers by nature! After all, who doesn’t like a good story? So you didn’t go to school for marketing or public relations. Don’t let that be the reason for not executing your brand! Once we understand this universal theme, we can finally start setting...
Brand yourself and your company by using the following tips and recommendations. LinkedIn: Search and connect with as many professionals in your industry. Check your network updates or share your own updates (LinkedIn News Feed). Create your own industry LinkedIn Group or join other relevant groups. Keep your profile updated often. Give or ask for recommendations after you have worked with another professional in your industry. Update your skills for endorsement. Endorse other professionals for their skills. ...