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Social Media

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Social Media

With social media marketing becoming more prevalent, it is important for small businesses to focus on social media marketing and making every effort to improve their communication digitally. The reason? Social media has leveled the playing field for the small business owner! For example, for decades, large companies with healthy advertising budgets have dominated the advertising field. Commercials, direct mail, etc. Today, the small business owner has the opportunity to compete with the biggest and at an...

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Social Media

When the clock strikes 12 at the end of each year, we each end up doing two things: reflecting on the year we just left behind and trying to come up with changes we can make in this new year. Although it’s easy to pinpoint personal goals, business owners struggle to see the big picture when it comes to accomplishing social media growth. One obvious point of growth is the reach your company has, meaning how many...

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Social Media

Choosing the Right Social Media Channels: The amount and types of social media channels a small business owner should use, strictly depends on their audience. If you know your audience, you will also know where they socialize. For example, if you are a B2B company, LinkedIn is probably going to more advantageous than  Instagram. Each social media platform exists for a purpose. It's important to understand the reason you are using each social media platform and make...

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Branding, Social Media

Regardless of job title, industry, or job function, we are all marketers, and we are all in public relations. We brand ourselves daily, selling ourselves to customers, potential clients, or our boss. We’re storytellers by nature! After all, who doesn’t like a good story? So you didn’t go to school for marketing or public relations. Don’t let that be the reason for not executing your brand! Once we understand this universal theme, we can finally start setting...

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Branding, Social Media

Brand yourself and your company by using the following tips and recommendations. LinkedIn: Search and connect with as many professionals in your industry. Check your network updates or share your own updates (LinkedIn News Feed). Create your own industry LinkedIn Group or join other relevant groups. Keep your profile updated often. Give or ask for recommendations after you have worked with another professional in your industry. Update your skills for endorsement. Endorse other professionals for their skills. ...

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