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Social Media

Advertising entails a broad array of communication techniques. From television commercials to digital advertising on popular social media platforms, advertisements can be found anywhere and at any time. As the world continues to transform into all-things digital, online advertising is becoming far more prevalent. The best part? The majority of online ads seamlessly blend into feeds and pages that very few realize they are advertisements at all! We aren’t saying to completely ditch your traditional advertising efforts...

Social media engagement evaluates the performance of an online business’ platform by measuring the amount of likes, shares, and comments from the public. The more likes, comments, and shares you get toward a post, the more visible your business is.  Although some businesses receive a higher engagement, it doesn’t directly correlate to more sales. So what is the importance of having a social media engagement strategy and how can you use it for your business?  The Importance of...

During the holiday season, companies all over the country fight for their consumer’s attention, especially in the ever-growing world of social media. From coupon codes to holiday-themed giveaways, businesses are trying a variety of social media tactics in an attempt to reel in their customers, increase sales, and end their year with a bang.  While there are many routes you can take to achieve such goals, our social media team at Out of Dust Marketing recommends one...