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Digital Marketing

Website design has transformed significantly over the years, evolving from simple, static pages, to now, dynamic and interactive vessels, optimal for online advertising. Also, websites have caused a shift from traditional communication to digital communication. Newspapers and television are no longer what people go to when looking for a good or service. Instead, they turn to their mobile devices or computers. Therefore, it is essential that companies follow suit with this change, and create sites that...

When recapping, say, the past five years, one can see that the world has undergone a significant “digital transformation.” We can largely attribute this to the release of exceptional smartphones. These mobile devices, whether Apple, Samsung, or anything and everything else in between, are essentially miniature computers that fit in the palm of our hands. This constant access to the internet has drastically changed how consumers receive and process information. Being a full-service online marketing and communication...

Advertising entails a broad array of communication techniques. From television commercials to digital advertising on popular social media platforms, advertisements can be found anywhere and at any time. As the world continues to transform into all-things digital, online advertising is becoming far more prevalent. The best part? The majority of online ads seamlessly blend into feeds and pages that very few realize they are advertisements at all! We aren’t saying to completely ditch your traditional advertising efforts...