$30MM Contract Won Through Strategic SEO Campaign
Our client, a commercial construction company specializing in tenant improvements, wanted to attract high-value clients looking for expert guidance in building out retail and office spaces. Their website wasn’t generating the right leads, and they needed a strategy that would put them in front of the right audience.
Generic SEO strategies weren’t cutting it. While their competitors focused on broad industry terms, we dug deeper. Through extensive keyword research, we uncovered a key insight: a high volume of searches related to cost per square foot for tenant improvement projects. This was a game-changer. It meant potential clients weren’t just looking for a contractor—they were looking for guidance on budgeting their projects.
Rather than simply optimizing for keywords, we went a step further. We developed a custom cost-per-square-foot calculator using conditional logic, allowing visitors to input their project details and receive a tailored estimate. This positioned our client as an authority and a helpful guide in their customer’s journey.
The Results: A $30MM Deal in the First Month
At Out of Dust Marketing, we don’t just drive traffic—we guide the right people to the right solutions. By understanding customer intent and delivering high-value content, we help businesses become the trusted authority that wins the deal.
Hundreds of qualified leads flooded in, all looking for expert guidance on their build-out costs.
Among them was a medical marijuana company entering the Florida market, planning to build 30 retail locations.
Thanks to the value provided by the calculator and SEO optimization, our client secured the $30MM contract within the first month.
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