News & Resources
Advertising Online: Why You Should Add It to Your Marketing Strategy
Advertising entails a broad array of communication techniques. From television commercials to digital advertising on popular social media platforms, advertisements can be found anywhere and at any time. As the world continues to transform into all-things digital,...
The Best Practices for Social Media Engagement Strategy
Social media engagement evaluates the performance of an online business’ platform by measuring the amount of likes, shares, and comments from the public. The more likes, comments, and shares you get toward a post, the more visible your business is. Although some...
Give the Gift of Great Social Media Content
During the holiday season, companies all over the country fight for their consumer’s attention, especially in the ever-growing world of social media. From coupon codes to holiday-themed giveaways, businesses are trying a variety of social media tactics in an attempt...
4 Social Media Ideas to Ramp-Up Your End-Of-Year Giving Campaign
As the year comes to a close, nonprofits from all over the world begin to kick-off their end-of-year giving campaigns. In fact, for many nonprofit organizations, these end-of-year campaigns count for 26 – 50% of their annual funds for the following year. So, if...
Tips to Improve Your Social Media Engagement Strategy
Social Media is a vital part of marketing your company in 2019. It is an excellent tool for reaching a targeted audience and connecting with consumers interested in your company or organization. Having a strong presence on Social Media is essential, and being...
Getting the Most Out of Your Social Strategy
If you want to have a successful social media strategy, you must understand the social media landscape. Use our social media guides to ensure you are using each platform effectively. Facebook Facebook is an excellent place for businesses to communicate with their...
Social Media Marketing for Small Businesses
With social media marketing becoming more prevalent, it is important for small businesses to focus on social media marketing and making every effort to improve their communication digitally. The reason? Social media has leveled the playing field for the small business...
7 Social Media Tips for a Year Of Growth
When the clock strikes 12 at the end of each year, we each end up doing two things: reflecting on the year we just left behind and trying to come up with changes we can make in this new year. Although it’s easy to pinpoint personal goals, business owners struggle to...
Social Media Advice for the Small Business Owner.
Choosing the Right Social Media Channels: The amount and types of social media channels a small business owner should use, strictly depends on their audience. If you know your audience, you will also know where they socialize. For example, if you are a B2B company,...
Branding Yourself & Your Organization
Regardless of job title, industry, or job function, we are all marketers, and we are all in public relations. We brand ourselves daily, selling ourselves to customers, potential clients, or our boss. We’re storytellers by nature! After all, who doesn’t like a good...