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During the holiday season, companies all over the country fight for their consumer’s attention, especially in the ever-growing world of social media. From coupon codes to holiday-themed giveaways, businesses are trying a variety of social media tactics in an attempt to reel in their customers, increase sales, and end their year with a bang.  While there are many routes you can take to achieve such goals, our social media team at Out of Dust Marketing recommends one...

As the year comes to a close, nonprofits from all over the world begin to kick-off their end-of-year giving campaigns. In fact, for many nonprofit organizations, these end-of-year campaigns count for 26 – 50% of their annual funds for the following year.  So, if you are like the majority of nonprofit organizations that require end-of-year funding, how can you ramp-up your end-of-year campaign? The answer: Social Media.  Although the population on social media continues to rise, many nonprofits...

Social Media is a vital part of marketing your company in 2019. It is an excellent tool for reaching a targeted audience and connecting with consumers interested in your company or organization. Having a strong presence on Social Media is essential, and being successful heavily relies on engagement from consumers or fans of your brand. Start practicing the following tips and boost your engagement game! Schedule Social Media Posts at Optimal Times There are many opinions and theories...

If you want to have a successful social media strategy, you must understand the social media landscape. Use our social media guides to ensure you are using each platform effectively. Facebook Facebook is an excellent place for businesses to communicate with their customers. Facebook offers a community of engaged users that will interact with brands, companies, or products that they like. With over 2.41 Billion monthly users, Facebook is the most popular social media platform and should be...

After releasing a new single, one of our clients in the music and entertainment industry was trying to increase streams and generate new fans. Solution: After performing an audit and assessment of their brand and fans, we created a custom marketing plan to promote the new single. Through social media marketing, social media advertising and a playlisting strategy, we created a release campaign using detailed targeting to showcase the new single to prospective listeners. Results: With a total...