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Website design has transformed significantly over the years, evolving from simple, static pages, to now, dynamic and interactive vessels, optimal for online advertising. Also, websites have caused a shift from traditional communication to digital communication. Newspapers and television are no longer what people go to when looking for a good or service. Instead, they turn to their mobile devices or computers. Therefore, it is essential that companies follow suit with this change, and create sites that...

When recapping, say, the past five years, one can see that the world has undergone a significant “digital transformation.” We can largely attribute this to the release of exceptional smartphones. These mobile devices, whether Apple, Samsung, or anything and everything else in between, are essentially miniature computers that fit in the palm of our hands. This constant access to the internet has drastically changed how consumers receive and process information. Being a full-service online marketing and communication...

Advertising entails a broad array of communication techniques. From television commercials to digital advertising on popular social media platforms, advertisements can be found anywhere and at any time. As the world continues to transform into all-things digital, online advertising is becoming far more prevalent. The best part? The majority of online ads seamlessly blend into feeds and pages that very few realize they are advertisements at all! We aren’t saying to completely ditch your traditional advertising efforts...

SEO, or Search Engine Optimization, is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. SEO can be extremely helpful to get your site seen, if it is used correctly. Here are some easy SEO strategies and techniques that you can use to make sure your website SEO is effective:   Construct your SEO strategy to be more inclusive of niche queries While it is important to increase ranking and...

With the introduction of digital streaming, the music landscape has made a plethora of different artists from all around the world more streamable and accessible. Now more than ever, music digital marketing is essential in growing the artists’ brand and awareness within the music and entertainment industry. In this day and age, the real challenge isn’t creating the piece of music, but marketing that to a guaranteed target audience and connecting with any potential opportunity that it...