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Author: Shivani Kanji

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Digital Marketing

SEO, or Search Engine Optimization, is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. SEO can be extremely helpful to get your site seen, if it is used correctly. Here are some easy SEO strategies and techniques that you can use to make sure your website SEO is effective:   Construct your SEO strategy to be more inclusive of niche queries While it is important to increase ranking and...

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Digital Marketing

When you first start a business, taking on the marketing aspects of the business seems to be manageable, and sometimes it may even be financially necessary. This may work for some time, but as your business begins to grow, it may be time to consider hiring a marketing agency. In today’s technology-driven world, the number of internet-savvy users is growing, and so is the need to invest in digital marketing (and a marketing agency). Here are...

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