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Author: outofdustmarketing

Between the old schoolhouse and Castillo de San Marco, a new third-wave coffee shop is set to open in St. Augustine. City Perks Coffee at Fort Alley, owned by Karen and Michael Cox, will feature Cuban-themed cigars, coffee, wine, beer, icees and more when it opens in mid-May. “You will have an experience when walk in our store,” Karen Cox said. “You’ll feel that old Cuba feel. It’s not going to be just a coffee shop.” The 2,100-square-foot location at 15 St....

Regardless of job title, industry, or job function, we are all marketers, and we are all in public relations. We brand ourselves daily, selling ourselves to customers, potential clients, or our boss. We’re storytellers by nature! After all, who doesn’t like a good story? So you didn’t go to school for marketing or public relations. Don’t let that be the reason for not executing your brand! Once we understand this universal theme, we can finally start setting...

Brand yourself and your company by using the following tips and recommendations. LinkedIn: Search and connect with as many professionals in your industry. Check your network updates or share your own updates (LinkedIn News Feed). Create your own industry LinkedIn Group or join other relevant groups. Keep your profile updated often. Give or ask for recommendations after you have worked with another professional in your industry. Update your skills for endorsement. Endorse other professionals for their skills. ...

At least a few Central Florida contractors have warmed to the idea of permanent daylight saving time and getting an extra hour of daylight in the afternoon — even if it means working another dark hour in the morning. The Sunshine Protection Act won support in the Legislature last month and was signed into law by the governor, but needs congressional approval to take effect. In a push for federal change, Sen. Marco Rubio, R-Florida, and Congressman Vern Buchanan,...