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Author: Christianne Custodio

Within the past few weeks, we have seen several crisis communications situations arise due to the COVID-19 pandemic. The reality of the threat was that no one was fully prepared for the drastic measures being taken so fast, and it has severely affected the way some industries are running.  While many are supporting industries such as restaurants and not-for-profit organizations, there are some businesses that are often overlooked during a time of crisis. One client, an established,...

The coronavirus has slowly made its way to the United States. Residents are taking local grocery stores by storm, panic-buying what they can, and then some. Since the pandemic started, people are faced with a new wave of anxiety, fear and an overwhelming sense of confusion.  Each day there is new information, restrictions and guidelines to follow for those who continue to keep their businesses and organizations open. COVID-19 regulations have caused this new “react-and-adapt” model to...

Social media engagement evaluates the performance of an online business’ platform by measuring the amount of likes, shares, and comments from the public. The more likes, comments, and shares you get toward a post, the more visible your business is.  Although some businesses receive a higher engagement, it doesn’t directly correlate to more sales. So what is the importance of having a social media engagement strategy and how can you use it for your business?  The Importance of...