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Author: Christianne Custodio

With the introduction of digital streaming, the music landscape has made a plethora of different artists from all around the world more streamable and accessible. Now more than ever, music digital marketing is essential in growing the artists’ brand and awareness within the music and entertainment industry. In this day and age, the real challenge isn’t creating the piece of music, but marketing that to a guaranteed target audience and connecting with any potential opportunity that it...

Within the past few weeks, we have seen several crisis communications situations arise due to the COVID-19 pandemic. The reality of the threat was that no one was fully prepared for the drastic measures being taken so fast, and it has severely affected the way some industries are running.  While many are supporting industries such as restaurants and not-for-profit organizations, there are some businesses that are often overlooked during a time of crisis. One client, an established,...

The coronavirus has slowly made its way to the United States. Residents are taking local grocery stores by storm, panic-buying what they can, and then some. Since the pandemic started, people are faced with a new wave of anxiety, fear and an overwhelming sense of confusion.  Each day there is new information, restrictions and guidelines to follow for those who continue to keep their businesses and organizations open. COVID-19 regulations have caused this new “react-and-adapt” model to...