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Author: Abby Goetz

Advertising entails a broad array of communication techniques. From television commercials to digital advertising on popular social media platforms, advertisements can be found anywhere and at any time. As the world continues to transform into all-things digital, online advertising is becoming far more prevalent. The best part? The majority of online ads seamlessly blend into feeds and pages that very few realize they are advertisements at all! We aren’t saying to completely ditch your traditional advertising efforts...

Research shows that there are currently over 4.64 billion users on the internet (statistica.com). As this number continues to grow, businesses have found that shifting their marketing efforts to online has helped them reach a far greater population of potential and current clientele. While traditional marketing still has its perks, see how digital marketing can help you reach a far larger audience, while also helping you grow your business like never before:  Digital Marketing helps you...

While many have heard the term “Digital Marketing,” very few actually understand what it entails. Like traditional marketing, digital marketing is designed to identify, build, and target an audience to increase clients, customers, and/or brand awareness. The main difference is that digital encompasses any online marketing strategies, such as SEO, Social Media Marketing, Website Design, and more.  With the ever-growing number of internet-savvy users, it is crucial for businesses of all industries to begin investing in digital...