Advertising entails a broad array of communication techniques. From television commercials to digital advertising on popular social media platforms, advertisements can be found anywhere and at any time. As the world continues to transform into all-things digital, online advertising is becoming far more prevalent. The best part? The majority of online ads seamlessly blend into feeds and pages that very few realize they are advertisements at all!
We aren’t saying to completely ditch your traditional advertising efforts if they are producing fruit. Instead, we encourage you to maximize your marketing efforts by diversifying the techniques you use to reach your target audience. Online advertising, for example, is proven to provide immense benefits.
Measurable Results
While there are some ways traditional advertising agencies can track conversions, they are usually only trackable after an extended period of time. With online advertising, your results are updated in real-time. Notice your online advertisement is not performing as well as you thought? Taking the ad offline only takes a matter of seconds.
Cost-Effective
Digital Advertising allows you to set a budget of your choice (starting as low as a few dollars). Using measurable results through your advertising platform, you can see the exact amount of conversions you’ve had and the amount you’ve spent on your unique ad. In addition, most online platforms that allow advertising (Google, Facebook, Linkedin, Youtube, etc.) will even display the cost-per-result; a majority of results cost less than one dollar. If you notice large success from your advertising efforts online, you can add additional dollars or create new campaigns to promote your business at any time.
Reach the Right Audience
Although it may sound alarming, the internet is taking digital notes on all of its users. Through web searches, IP addresses, and online activity, the internet tracks users’ location, gender, age, interests, and more. Using this data, online advertising platforms allow you to show your ad(s) to your exact target audience. This will minimalize any financial waste and maximize your profit.
Many Options to Choose From
The list is extensive when it comes to the types of online advertising. Below are just a few of the most common:
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- Social Media Ads: Social media advertising is one of the most popular, cost-effective online advertising techniques used. These ads are displayed on leading social media websites such as Facebook, Instagram, Twitter, or Linkedin. Social media ads are great for conversion, brand awareness, and more.
- Retargeting: Have you ever noticed when you were browsing the internet you suddenly see an item you were recently searching for? Whether it was an article of clothing or the exercise bike you were eyeing, this type of advertisement is called retargeting. Retargeting uses cookies to “follow” users around the internet to ensure that your brand is seen by them frequently enough that when they are ready to make a purchase, they think of you and return to your company.
Hire One of the Leading Advertising Agencies in Jacksonville
We understand that online advertising can be complicated and for most, it is a foreign world that many do not have time to figure out. Due to this, our team at Out of Dust Marketing, one of the top advertising agencies in Jacksonville, Florida, is here to help. We have the skills and expertise needs to assist organizations, both large and small, to achieve their digital advertising goals.
Contact our team at Out of Dust Marketing by visiting our CONTACT PAGE or by phone: 904-775-2957.